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The Build-in-Public Strategy — How Transparency Generated 73 Waitlist Signups Before Launch
UdharPay · Marketing · Growth · SaaS · Pre-launch
73
Waitlist Signups
3
Beta Testers
₹0
Ad Spend
1
Tech Advisor Found
The Challenge
How do you generate waitlist signups, find beta testers, and build an audience — all before your product exists — with zero paid advertising budget?
The answer: share everything. Build in public. Let the process be the product.
Our Solution
UdharPay adopted a build-in-public approach from day one — sharing development progress, technical decisions, pricing rationale, validation results, and honest accounts of challenges on Instagram, LinkedIn, Reddit, and Threads.
What performed best:
- First-person stories with a specific problem, decision, and outcome
- Posts with specific numbers (73 signups, ₹47,000 outstanding, ₹0 infra cost)
- Honest personal posts about challenges of solo development
Format that 2–4x outperformed general updates
Specific problem → specific decision → specific outcome. No vague updates. No "we're building something exciting." Just honest, numbered reality.
The Result
73
Waitlist signups
3
Beta tester commitments
1
Tech advisor connection
₹0
Ad spend
Build-in-public is simultaneously customer development, marketing, and accountability. One wholesale distributor who found the posts suggested the bulk reminder feature now on the product roadmap.
Tech Stack
InstagramLinkedInRedditThreadsWhatsApp
Project Info
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